The more targeted and relevant your marketing campaigns, the more people will engage and respond, resulting in more revenue. B2B marketing typically targets a specific company profile, which is often defined by attributes such as size, industry, location, and installed base.

Identifying which companies to pursue is an important first step, but it does not address who within each company is most likely to be interested in your offer. This is where contact (person) classification is required, and job titles are the most important indicators of which hats people wear and where they rank on the seniority ladder. A person’s job function is the departmental area (IT, HR, Finance, Procurement, etc.) to which they are assigned, whereas their job level is their seniority. Examples of job levels include CEO, CXO, VP, and Project Leader.

ListsXpanders has access to the largest B2B email directory in the country and can provide email lists based on a wide range of job title criteria. The following are some examples of job titles that we can assist you in obtaining.