For professionals in sales, recruitment, HR, and marketing, determining the optimal time to send mass emails has always been a challenge. With busy audiences who cannot always promptly respond to emails, it’s challenging to strike the right balance between crafting effective email campaigns and achieving high open and response rates.
Timing is critical when it comes to marketing through emails, and sending emails at the right moment may have outstanding results on your return on investment (ROI). This could be the key to sealing the deal with a promising cold lead, hiring a top-tier team, or finalizing a weeks-long negotiation.
Email communication has always been one of the most effective ways of engaging with potential customers. But as the world is constantly evolving, so are social media channels, which means email marketing alone might not be enough to get your message across.
That’s why it’s important to stay up-to-date with the latest trends and learn how you can improve your email campaigns so that they appeal more to potential clients and drive business growth for your company.
To pinpoint the perfect timing for your email campaign, let’s examine various studies on email marketing and determine the most effective time to hit send
What is the Ideal Timing for Sending Emails to Maximize Response Rates?
For the most part, you should be sending your emails during the week and not on weekends. The reason for this is because people are less likely to open your email if it comes in on a weekend. If you’re sending an email at 8 AM on Monday morning, there’s a good chance that people will see it right away.
However, if you send one at 5 PM on Friday evening (or even later), chances are pretty high that they’ll ignore it until Monday morning when they have time to respond or read through everything else they’ve received since then.
In terms of optimal hours within which to send emails:
- 7 AM – 9 AM is ideal; this is when most people have just woken up and opened their inboxes
- 12 PM – 2 PM tends to be another good window for getting responses
What are the Optimal Hours of the Day to Send Emails?
When it comes to sending emails, the key is timing. You can’t just send a mass email whenever you want–the right time of day and day of the week will make all the difference in your response rate.
First things first: if you’re sending an email out into the world, there are some best practices for when to do so that’ll help ensure people actually read what you have to say (and respond!).
According to various studies, the following times have been found to be effective for email engagement rates:
- Between 6 am to 8 am, people tend to check their emails before starting their workday. The engagement rate during this time can be around 20%.
- Between 9 am to 11 am, people have already started their workday and are likely to check their emails. The engagement rate during this time can be around 22%.
- Between 12 pm to 2 pm, people tend to check their emails during their lunch break. The engagement rate during this time can be around 18%.
- Between 2 pm to 4 pm, people may be more likely to take a break and check their emails. The engagement rate during this time can be around 14%.
- Between 5 pm to 7 pm, people may check their emails before leaving work or during their commute home. The engagement rate during this time can be around 10%.
How do the Weekdays Rank for Email Senders in Terms of Effectiveness in 2023?
If you’re looking to get more responses from your emails, then you should know that the best day and time of the week are Tuesday to Thursday.
According to the various Stats the Metrics of Emails throughout the Weeks goes as:
- Mondays have high open rates (20%) but low click-through rates (2%).
- Tuesdays and Wednesdays have slightly higher open and click-through rates (21% open, 3% click-through).
- The average open rate on Thursdays is around (20%), and the average click-through rate is around (3%).
- Fridays have lower rates (18% open, 2% click-through).
- Weekends have the lowest rates (15% open, 1% click-through).
The worst day of the week for sending emails is Friday afternoon at 4pm.
What is the Significance of Sending Emails at the Appropriate Time?
The optimal time to send your emails is the one that maximizes the response rate. The best way to do this is by understanding when your audience likes receiving emails and what they’re doing at those times.
For example, if you’re an ecommerce business and want people who are browsing products or making purchases, sending an email during these moments will likely improve your response rate as well as increase conversions (the number of people who buy something after viewing an advertisement). On the other hand, if you’re an employee recruiting firm looking for job seekers in tech industries, then sending messages during non-work hours may be more effective because most tech workers don’t check their work emails outside office hours unless they have something urgent came up–and even then they might not respond immediately since they could just wait until tomorrow morning when everyone else comes back from break!
The 5 Hacks to Boost your Email Responses are:
- Get to Know your Targeted Prospects
- Knowing your targeted prospects is the key to crafting emails that resonate with them.
- Research their – interests, demographics, job titles, and pain points. Use this information to personalize your emails and make them more relevant to your audience.
- When you understand your prospects, you can create a connection with them and build trust. This approach can help increase the response rate of your emails.
- Tailor and Categorize your Email Content
Once you have identified your targeted prospects, tailor your email content to suit their needs. Use relevant subject lines, catchy headlines, and personalized content.
Group your subscribers into categories and create tailored content that meets their needs. This segmentation helps you target specific groups with relevant information, resulting in higher open and click-through rates.
- Factor in the Recipient’s Device of Choice
Ensure your emails are responsive and can be viewed on any device. Mobile devices account for more than half of all email opens, so it’s crucial to optimize your emails for mobile devices. Use responsive email design and test your emails across different devices to ensure they are readable and easy to navigate.
You can also tweak your emails based on the recipient’s device of choice. If they’re using a mobile device, send them a text-friendly email with short paragraphs and bullet points that are easy to scan. If they’re on a desktop, send them something formatted more like traditional office documents with longer paragraphs and paragraphs that flow into each other as one thought flows into another. And finally, if your recipient is using an iPad or similar tablet device (or simply prefers reading things in landscape mode), send them an email that looks good on those screens by keeping line lengths shorter and using more white space between lines than usual–this will make it easier for them to read without getting lost in the text!
- Monitor and Experiment with Different Approaches
As you run your email marketing campaigns, it’s important to monitor the results of your efforts. You can do this by tracking how many people open or click on your emails, as well as how many of those readers actually take action (for example, if they sign up for a trial or buy something). Keep track of these numbers over time so that you can see what kinds of messages are working best for you and which ones aren’t getting any response at all. Then experiment with different approaches–if one type of email doesn’t work well for you now, try another!
Test different subject lines, content, and calls-to-action to determine what resonates with your audience. Use A/B testing to compare two different versions of an email and see which one performs better. This data can help you refine your email strategy and improve your response rates.
- Regularly Declutter your List of Subscribers
If you’re a marketer, you likely have a pretty sizable email list. However, as time goes on and people become less interested in what you have to offer or change their preferences for receiving emails from brands (or both), it’s important to regularly remove inactive subscribers from this list so that only those who are actively engaging with the content are receiving it.
Regularly clean your email list to remove inactive and disengaged subscribers. These subscribers can affect your email deliverability and open rates. Keep your list clean and current to ensure you’re sending emails to engaged and interested subscribers. This approach can help increase your open and response rates and improve the overall health of your email list.
Now that you know when to send your emails and how to optimize their effectiveness, it’s time to start taking action! We hope our tips will help you boost response, open and click-through rates and grow your business. If there are any questions about this post or anything else related to email marketing, please feel free to reach out and ask us anything!