To address key CRM issues, we have developed a number of proprietary data products in-house.
The Lifetime Value model tells you how much a typical member or customer is worth over the course of a typical lifetime. And how long can a typical lifetime be expected to last. It enables the identification of customers with the highest Lifetime Value. As a result, values for customers with client-defined characteristics can be determined precisely. This valuable information can then be used to guide marketing budget decisions as well as customer communication and acquisition strategies.